The Douglas booth at Toy Fair 2018 was certainly a dazzling and dizzying array of colors, fabrics, characters, and feelings. It was impossible to saunter through the exhibition space without being overwhelmed by the variety and the creativity!
Nestled in Edison, New Jersey, GUND has been creating huggable and adorable plush designs for 120 years. It’s weird to type “nestled” and “New Jersey” in the same sentence, because the so-called Garden State is often derided for being a mecca for mobsters and manufacturing polluters. It’s usually portrayed in pop culture as the stomping-grounds of the Sopranos (the gangster kind, not the Wagnerian type) and smelly gas refineries. So, it’s refreshing to shine a light on Jersey’s joyful Plush Life connection … and GUND does just that!
Toy Fair took over Javits Center in New York City for four fantastic, fierce, and very furry days. From February 17 to February 20, plush delights were everywhere. The exhibiting companies were truly driven this year to make their critter’s coats softer to the touch and easier to squeeze and cuddle.