Taking part in online shows is fun, but think of the great exposure. When you invite all your collectors along, so does every other artist. So your bear is bound to be in front of lots of people who may not already be following your work. Did you know it can help with your own Search Engine Optimization (SEO) too?
When you take part in shows, you can have a artist or profile page created for you. This page links to your website – this is known as a backlink – so not only can you get click-through when people click on your link and visit your site, but Google knows if other sites are linking to you then your own website is good and your rank goes up.
This is also another great blog post idea. I know many artists are always looking for things to post about. Well, you can mention it when you sign up, photograph your work as you’re making it (but be careful – many shows like work to be a surprise, but there is no reason you can’t mention the fur you’re using, etc.), then closer to the show you can remind everyone it’s coming up. I like to add a show countdown clock to my site too.
Now what you write depends on the show, but here is a good example of a blog post promoting an online show:
Bears that Care is a great show that raises money for ovarian cancer research, so by taking part in this show you become one of the shows “heroes,” and this says a lot about you.
Bears that Care Online Show
Open from noon Friday, Nov. 16, to 8 p.m. Sunday, Nov. 18 (Australian Eastern Daylight Savings Time).
To take part, go to the website, where you can donate a bear. You can also list two other bears available for private sale (i.e. the artist keeps the money from these sales). If you cannot take part in the show, then you are welcome to visit on the show day, and if someone catches your eye, you can adopt your very own bear knowing that you are also making a difference in the lives of women. Everyone wins.
Australian bear artist Helen Gleeson runs Bare Cub Designs, where she offers her own creations as well as patterns and bear-making tutorials. She also runs the website Easy Artspace, which aims to help artists start their own businesses. E-mail your questions and topic suggestions for this blog to her at firstname.lastname@example.org.
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