This year, Paul Jessup and his Great British Teddy Bear Company (GBTBC) will continue its alliance with the Poppy Factory. In this partnership, wounded, ill, and injured ex-service men and women help to dress and customize a line of veteran and military bears. “We are most grateful to Paul Jessup and his company for supporting our important work to find employment for these deserving men and women, who have sacrificed more than most,” said The Poppy Factory Chief Executive Melanie Waters.
“For over 90 years, the Poppy Factory has been making poppies, crosses, and wreaths for the Royal British Legion’s annual Poppy Appeal. Now, thanks to the GBTBC, we have the added responsibility of putting the finishing touches to the veteran teddy bears,” Waters said.