A mascot is a powerful visual tool. Whether it is being used for commercial marketing purposes — like a brand’s animated logo or dressed-up spokesperson — or to amplify the rallying cry during a ballgame, a mascot has a huge ability to represent a common goal, without ever having to say a word.
Photos courtesy of 20th Century Fox/Fox Searchlight/David Appleby, 2017
This year, and mark the calendar it happened in the fall of 2017, the rest of the world seems to have woken up and realized that teddy bears and their friends have the power to change the world and to heal emotional wounds. For arctophiles and other ursine fanciers, this is not a news flash. We’ve all known it for eternity, but for the average layperson, this is a breaking bear bulletin. We also have to acknowledge that sometimes the building of a myth — even a soft, cuddly mohair one — has bumpy edges and sharp repercussions.
The other day, I was out with a friend who began to talk about boldly living one’s dreams versus passively dreaming about the life one wants to live. She was saying that many people never get around to reaching for their goals — grabbing that brass ring — because they find contentment in just imagining what they would enjoy doing. The musing and the make-believing give them enough satisfaction so they don’t feel the compulsion to chase down that elusive illusion.