In the world of plush landscapes, Toy Fair truly matters. And, quite honestly, within that rarefied real estate in Manhattan, colors seem to matter a great deal! Inside Javits Center, which is huge, glass-encased, and generally gray, the hues of Toy Fair are bright, brilliant, and bold. If Judy Garland as Dorothy had taken an unintentional detour off the Yellow Brick Road, I think she might have ended up in the Javits plush aisle. (Interesting side note: that actually could have happened! Celebrating its 115th year in 2018, New York’s Toy Fair would have been a youthful 35 years old when “The Wizard of Oz” was being filmed!)
The Douglas booth at Toy Fair 2018 was certainly a dazzling and dizzying array of colors, fabrics, characters, and feelings. It was impossible to saunter through the exhibition space without being overwhelmed by the variety and the creativity!
Nestled in Edison, New Jersey, GUND has been creating huggable and adorable plush designs for 120 years. It’s weird to type “nestled” and “New Jersey” in the same sentence, because the so-called Garden State is often derided for being a mecca for mobsters and manufacturing polluters. It’s usually portrayed in pop culture as the stomping-grounds of the Sopranos (the gangster kind, not the Wagnerian type) and smelly gas refineries. So, it’s refreshing to shine a light on Jersey’s joyful Plush Life connection … and GUND does just that!